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Project Management Methodology Application on Company´s Project
Salaj, Tomáš ; Vyhňák, Miroslav (referee) ; Smolíková, Lenka (advisor)
Diploma thesis focuses on the development of parking building with commercial premises Rychtářka in Plzeň, which is realized in the form of public and private sector partnership. The thesis deals with effective application of project management methods in light of the general contractor Hermosa Parking Plzeň a.s. Information and knowledge gained in the theoretical part of the thesis are then used in the practical part for the design of project management methodics on development project Rychtářka. The outcome of practical part of the thesis is project management methodic, which should help to secure the optimal solution for complex structured process that leads to the realization of parking building Rychtářka and the compliance with all the specific characteristics of development projects.
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Design of Company Marketing Plan
Straňanek, Juraj ; Ďuriančík, František (referee) ; Kaňovská, Lucie (advisor)
The subject of this bachelor thesis is to develop a marketing plan for FESTER REAL s. r. o. Its task will be to analyze current state of marketing in the company and its surroundings. Subsequently it will identify strenghts and weaknesses, on which basis it will propose changes, which will help achieve bigger attention of the public and raise of merchantability.
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Proposal of Communication Plan
Kahounová, Barbora ; Mráček, Pavel (referee) ; Šimberová, Iveta (advisor)
The main goal of this thesis is to draw up a communication plan of the Pavilion Anthropos. The main questions and methods are specified in the introduction of the thesis. The theoretical part includes necessary definitions and deals with communication tools. The practical part introduces the Pavilion Anthropos and plan of exhibitions for 2010. The concrete activities of the communication plan are then set thanks to acquired information. Further work includes the drafting of a new graphic design web site. The conclusion resumes some of the findings.
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Proposal of Communication Plan for Podlahářství Borovička
Laichman, Václav ; Šmakalová, Petra (referee) ; Milichovský, František (advisor)
This bachelor´s thesis occupied with analysis of communication plan for company Podlahářství Borovička, and then proposes on its improvement. First part includes theoretical definitions, which are contain in analysis and proposal part. Second part is focused on Podlahářství Borovička and on present-day communication plan. Further is created proposal of improvement communication plan. In the end of work are summarized the findings.
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Communication Plan of a Primary School
Dostálová, Renata ; Nováková, Vlasta (referee) ; Kaňovská, Lucie (advisor)
This diploma thesis deals with communication plan processing of selected primary school. Part of the plan is analysis of the present situation including evaluation of weaknesses and strengths of the organization, opportunities and threats. On the basis of this analysis is determined target group and projected communication plan, its timing and budget.
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Marketing communication of a selected sports club through social networks
Hrdlička, Michal ; Štědroň, Jakub (advisor) ; Opelík, Daniel (referee)
Title: Marketing communication of a selected sports club through social networks Objectives: The main goal of this diploma thesis is based on the analysis of the current state of marketing communication on the social networks of the hockey club SKLH Žďár nad Sázavou to create a communication plan for the season 2022/2023. This plan will lead to the correct use of social networks, but also to the expansion of content and greater activation of partners. Methods: Qualitative methods were used to evaluate the current state of marketing communication on social networks. The main research methods were yearlong analysis of social networks, a semi-structured interview with the administrator of social networks and the analysis of the provided statistics from social networks. Results: The result of this diploma thesis is a communication plan through the social networks of the hockey club SKLH Žďár nad Sázavou for the season 2022/2023. The newly created communication plan is focused on low financial costs, as the hockey club puts minimal financial amounts into marketing communication on social networks, and especially on the main mistakes that the club currently makes on social networks (does not distinguish between posts on Facebook and Instagram, monotonous content, zero involvement of club partners,...
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Marketing communication of the selected tennis amateur league
Sochorová, Nikola ; Voráček, Josef (advisor) ; Janák, Vladimír (referee)
Title: Marketing communication of selected amateur tennis league Objectives: The objective of this thesis is to find out and evaluate the current state of marketing communication of amateur tennis league. The main aim is to create effective marketing communication enriched with new ideas that can be used by the tennis league to increas interest and attracting new potential members. Methods: The thesis combine quantitative and qualitative research with using analysis of tennis league documents. Quantitative research uses electronic and written questioning. Qualitative research uses the method of in-depth interview in the form of semi-structured interview. The obtained informations are processed by data analysis and serves as a basis for creating a marketing communication proposal. Results: The result of the thesis is a proposal of marketing communication, which is intended for amateur players Babolat ATTour. The proposal was created on the basis of marketing communication data, which is operated by the tennis league at nowadays. Key words: communication mix, promotion, communication plan, tennis
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Marketing communication plan of Firma s.r.o. for the year 2018
Subovicsová, Monika ; Olšanová, Květa (advisor) ; Iván, Tamás (referee)
The subject of the diploma thesis is to determine the communication strategy of Firma s.r.o. The aim of the thesis is to create a marketing communication plan for the company for the year 2018. The thesis is divided into five chapters, which are subdivided into subchapters. The first chapter deals with the theoretical definition of the marketing communication and the communication process with the presentation of individual communication channels. In the next part is characterized the process of marketing communication planning and creative and media planning. In the third chapter Firma s.r.o. is introduced and there is analyzed the current position of the company on the market. The following chapter analyzes the marketing activity of the main competitors and partners of the company based on independent and qualitative research. In the final chapter the marketing communication plan is created based on the facts described in the previous chapters.
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Marketing plan for selected gastronomic tours
Mokrišová, Kristýna ; Kalábová, Markéta (advisor) ; Petrů, Zdenka (referee)
The topic of this thesis is marketing of gastronomic travel agency. Gastronomic tourism is currently among the tourism trends. Based on the growing potential, in this paper will be presented fictitious gastronomic travel agency selling gastronomic tours. The main objective is to propose a marketing campaign of specific gastronomic tours. The marketing campaign will be set up to address, engage and make customers to purchase offered services. The campaign is therefore able to offer to potential customers exactly what they desire. The marketing approach is not the same to everyone, it reflects the consumer and media behavior of different target groups. Thanks to the proposed campaign the competitiveness of the company will be increased, profit will be gained, it means voluminous sales of offered tours and strong position in the market will be obtained.
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